Write a Helpful Product Description That Builds Trust in Australia

This is Part 4 of our guide to selling items online faster in Australia. After choosing the right category and writing a clear title, your description does the main work. It answers buyer questions before they ask, which helps you get better messages and waste less time.

What to include in your product description

Buyers want the basics quickly. Keep your description simple and easy to scan.

• Condition: new, like new, used, or needs repair.
• Usage details: how long you used it and how it was stored.
• What is included: box, charger, receipts, accessories.
• Reason for selling (optional): upgrade, moving, no longer needed.

Mention defects clearly, like scratches or missing parts. It builds trust and reduces back-and-forth. Add keywords naturally by using real item terms Australians search for, like brand, model, size, and suburb. For general items, list in Marketplace. Individuals can post up to 5 Marketplace listings for free.

Previous: Part 3 - Write a clear listing title

Next: Part 5 - Use High-Quality Photos to Sell Faster in Australia