Top 10 Most Searched Items Australians Buy Online Every Month

No single organisation publishes a definitive monthly best sellers in Australians. What you can do is look across the sources that do exist, Statista's consumer surveys, eBay's category data, reseller trend trackers, and see which categories keep appearing. The overlap is surprisingly consistent, and it tells you a lot about where Australian buying attention actually goes.

Australia's e-commerce market reached AU$69 billion in 2024, growing at 12% year on year, and a good chunk of that growth is happening in the second-hand space. Google Trends data tracked by Australian resellers in early 2026 showed searches for "online thrifting" up 80% and "secondhand electric cars" up 300%, which says something about how far the second-hand mindset has spread beyond the old op shop clothing rack. Here are the ten categories that keep surfacing, and are among the top selling items online in Australia.

Consumer Electronics and Phones

Electronics is one of the top categories in almost any ranking. On eBay Australia, the section, along with fashion and auto parts, occupies more than 40% of all goods, while Statista data shows that the most popular online purchase is an item of technology — a phone. Earphones and trackers are the top accessories, which is why there is such demand for them on eBay. The tendency reflects the overall Australian interest in health and fitness.

For second-hand buyers, electronics are both the safest and the riskiest investment: a device or a phone loses more than 50% of its value within two to three years, so purchasing them used is a good bargain. However, the battery's power and whether the phone is not banned from use are aspects to examine before buying.

Clothing, Shoes and Fashion

Fashion is always a top priority category and the second-hand fashion trend appears to be growing faster than new clothes. Depop's 2026 trend report identified the shift as the buyers move away from anything vintage to a more considered edit while also stating that retro styles are fueling nostalgia searches, with 90s shapes and Y2K pieces rising. Reseller data suggest a $5 op shop find can routinely sell for $50 to $100 online fueling lots of people to buy and sell.

Furniture and Homewares

Furniture is one of the popular second-hand items in Australia because it's expensive new and holds up well used. In a Statista survey of Australian consumers, office furniture and dining tables were among the items people were most willing to consider buying second-hand. It's also the category where shipping makes online national buying awkward, so it skews heavily local.

Home and Kitchen Appliances

Appliances are represented in the most popular categories of Australian online retailers. Here, buyers looking for a particular brand and model will find more relevant results if the item description specifies the exact product rather than a vague description. When purchasing second-hand appliances, always ask about the age and whether it has been serviced, as condition and remaining lifespan are key factors in their value.

Beauty and Skincare

Beauty and skincare are among the highest-selling categories on the Australian e-commerce market, with the appeal to frequent buyers and those looking for sustainable goods. Eco-friendly products are the fastest-growing, with a CAGR of 9.8%. This category is mainly new, but items may also appear second-hand, unopened or minimally used – but a particular attention should be paid to the condition and seals in the case of personal care goods.

Activewear, Fitness Equipment and Wearables

Fitness and wellness spending is a major driver. Fitness trackers and sports-oriented wireless audio show heavy sales volumes, and activewear is one of the core online retail categories. Second-hand gym equipment, weights, bikes, treadmills, is a classic pattern: people buy in January with good intentions and sell by spring, which means good used equipment appears in predictable waves.

Pet Supplies and Accessories

With around 67% of Australian households owning pets, pet-related products can be considered as great performers. Premium pet products, such as smart feeders, are actively sought after by pet owners. Second-hand pet accessories have a smaller market, but pet crates, carriers, and other large-scale accessories are actively sold as pets outgrow them or their owners stop using them.

Cars, Auto Parts and Accessories

Auto parts are one of eBay Australia's three pillar categories, and the reseller data points to "Rare Spares" and specialist automotive parts as a strong niche. Vehicles themselves are among the most searched second-hand purchases of all, and the sharp rise in searches for used electric cars in australia suggests that's shifting too. This is a category where local inspection matters enormously.

Books, Games, Collectibles and Trading Cards

Physical media, books, CDs, DVDs and games, remain among the most popular online purchases according to Statista, and collectibles have grown well beyond the traditional collector base. Designer figures and trading cards saw growth exceeding 15% in 2025. Condition and authenticity matter more here than almost anywhere else, so photos and grading details are what separate a good listing from a suspicious one.

Baby, Kids and Toys

Children's things are outgrown rather than worn out, so second-hand items are an unusual quality. There is a constant turnover of prams, cots, toys, and clothes. The one caveat worth mentioning is that you should check current Australian safety standards when buying second-hand car seats, cots, or prams as requirements change and older items may no longer comply.

Why Dealin Suits This Kind of Buying and Selling

Look at that list again and a pattern jumps out. Furniture, appliances, fitness equipment, cars and auto parts, and larger kids' items are all bulky, heavy, or worth inspecting before you pay. That's exactly the type of second-hand purchase where local beats national. Shipping a sofa or a treadmill often costs more than the item is worth, and buying a used phone or laptop unseen is a gamble you don't have to take.

Dealin is built around local listings, so when you search for any of these categories you're seeing items you can genuinely collect, test, and inspect before handing over money. Its category structure also means an electronics listing and a motors listing each carry the fields relevant to that item, which makes comparing options quicker than scrolling a mixed feed.

For sellers, the cost side is simple. Individual sellers get 10 free listings every month, which covers most people clearing out a few items or cycling through gym gear, kids' clothes, or spare electronics. Beyond that, Dealin charges a flat fee per listing, and it doesn't take a percentage of your sale price. That matters most on the higher-value items in this list, where a commission would take a real bite out of a car, a laptop, or a good piece of furniture.

Turning Trends Into Something Useful

Knowing what Australians are searching for is only helpful if you act on it. Categories where second-hand purchases save you the most money, electronics, furniture, appliances, and fitness equipment are prime examples if you're buying. The best selling second hand items in Australia are just before a new fitness equipment launch, when a child reaches a new age (infant goods), or around Christmas for electronics.

On both sides of the bargain, the same principles apply to each category listed above. Clear photography, honest descriptions, competitive pricing, and a local exchange (for larger or more important purchases) will get you the best results.

If you want to see what's actually available in your local area, search Dealin.com.au for cheapest popular second-hand items in your region and compare local prices in the aforementioned categories.