Amaze is a newly launched range of slim convection wall panel heaters. The product is differentiated on three dimensions that matter to specific buyer segments: silent operation, paintable surface that allows it to integrate with interior design, and low power draw that makes it suitable for home battery systems and caravans — categories where most conventional heaters cannot operate. As the most recent addition to the portfolio it has the highest growth ceiling and requires the most investment in brand-building from a near-zero base.